😁 Big smile, dirty feet 👣

Welcome to Happy Jona!


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✔️ equality   ✔️  honesty  ✔️ sustainability   ✔️ empathy   ✔️ respect


What we do

With Happy Jona we want to make it easier for parents to contribute to a healthy self-esteem of their children so that they can use their full potential and build a happy life.

How ❓

we elucidate

  • on the impact of imposed roles and stereotypes on children in particular
  • and about the positive effects of a free development
  • based on scientific studies, reports and statistics

we help

  • at Happy Jona you will only find toys, clothes, books and apps for children, which we have preselected based on the Happy Jona values: equality, sustainability, honesty, self-esteem, respect

✅ we give tips

  • of course, we’re not leaving you with mere facts. From the knowledge we have gained, we prepare tips and information material for you on how you can do things better.

✅ we sensitize

  • parents’ self-reflection is the best way to recognize their own prejudices and break the cycle.

Made with love for you to read

While we emphasize gender equality in professional life, we create an enormous division among children between a pink and a blue world. Toys with scientific background are three times more likely to be marketed as boys’ toys. Inscriptions on girls’ shirts refer by a multiple more likely to outward appearances and on boys’ to abilities.

In fact, girls and boys hardly differ before puberty. There is no difference in muscle building and colour preferences are not congenital. In the Roman Empire, blue was still regarded as the colour of the girl and pink as the colour of the boy.

With our established stereotypes, we not only assign roles to children, we evaluate the sexes differently and prevent them from building a healthy self-esteem.

  • stand out at any cost - Happy Jona
  • selfworth-mirror - Happy Jona
  • why 2 genders - Happy Jona
  • Gender stereotypes - Happy Jona
  • aggressiveness - happyjona
  • moral compass - happyjona
  • cognitive performance - happyjona
  • safety-management - Happy Jona
  • partnership - Happy Jona

Anything interesting?

Reading hint: You start with the topic “Stereotypes”. From there you can click from topic to topic. Just scroll down on each page, there is a picture and a link to the next topic. Enjoy reading!


Happy Jona Shop

Every product we buy has a job to do. The coat has to warm, the toothbrush has to clean the teeth and the remote control has to simplify the control. When we make purchasing decisions for our children, we are often more unstructured. In toys, for example, we think about what the child might like.

Happy Jona sees training objects in toys with which children practice skills. We have categorized our toy shop in the same way. With this we want you to make more conscious purchase decisions and to gain broad experience for children.


What did you say?

Ellen Degeneres

Find out who you are and be that person. That’s what your soul was put on this earth to be. Find that truth, live that truth, and everything else will come

Ellen Degeneres

Professor Dr. Bischof-Köhler

“Stereotypes didn’t fall from the sky after all. As long as they concern neutral contents, they can at least be explained as cognitive achievements of naive psychology; but when it comes to evaluation, it is time to ask more precisely about the causes”

Professor Dr. Doris Bischof-Köhler, Professor of Psychology at LMU Munich

Angela Merkel

“Are we laying down the rules for technology, or is technology dictating how we interact?”

Angela Merkel, German Chancellor at her Harvard Commencement 2019


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