All products align with the Happy Jona values:

✔️ equality   ✔️ honesty   ✔️ sustainability   ✔️ empathy  ✔️ respect

Toys to train skills 🤹‍♂️


Books to learn stories 📖

teddy reading a book

Think of every purchase as a “hiring decision”. First, ask yourself what job needs to be done or problem to be solved, e.g. “I want my child to learn empathy”.

The Happy Jona one-stop-shop is categorized exactly like that – by the job that needs to be done. We believe that thinking of buying products as hiring decisions for a specific job will help you make better decisions, less driven by stereotypes, so that your child will experience and train a broader range of skills.